Tuesday, December 19, 2017

12/19 JEAN ARNOLD SESSIONS, SONOMA COUNTY VINTNERS, VP OF FRITO LAY, JEANNIE CHO, FAMILY TIME THAT COULD EARN YOU $250,000

JEAN ARNOLD SESSIONS - EXECUTIVE DIRECTOR, SONOMA COUNTY VINTNERS - REGION UPDATE & 2018 SONOMA COUNTY BARREL AUCTION 

ABOUT SONOMA COUNTY VINTNERS
For More Than 70 years, Sonoma County Vintners Has Been the Leading Voice of Sonoma County Wine. Our 250+ members range in size from small, family-owned wineries to large-volume corporations. Collaboration is the cornerstone of our efforts, and our strategic partnerships have resulted in a broad spectrum of forward-thinking programs and events. We work closely with the Sonoma County Winegrape Commission and the Sonoma County Tourism Bureau to build the profile of Sonoma County as a distinctive grape-growing and wine-producing region. From informal winery tastings and tours to Sonoma County’s signature, charitable event, Sonoma Wine Country Weekend, our efforts shine the spotlight on Sonoma County as an internationally recognized wine region, and build a strong foundation for our successful global media strategy. Sonoma County is located an hour north of San Francisco, and is noted for its heritage of artisan winemaking, distinct growing regions and extraordinary quality.

SONOMAWINE.COM 

EXCITING NEW REASONS THE 2018 SONOMA COUNTY BARREL AUCTION IS A MUST ATTEND FOR WINE TRADE
REGISTRATION OPENS

After three consecutive years of record-breaking growth, the Sonoma County Vintners (SCV) expect to continue the upward momentum by introducing several exciting changes to the 4th Annual Sonoma County Barrel Auction (#SoCoBA) scheduled for April 20, 2018.  In addition to a new selection of “never before, never again” wines up for bid, the 2018 event will take place at MacMurray Estate Vineyards™, one of Russian River Valley’s most acclaimed Pinot Noir vineyards, and will follow the 10th Annual Sonoma Summit, rounding out what is certain to be an exciting week of education, networking and opportunity for licensed wine sellers.

Recognizing natural synergies, the 10th Annual Sonoma Summit has been rescheduled to take place April 16-18, just prior to the kick-off of the 2018 Sonoma County Barrel Auction activities. The event brings 36 of America’s top wine buyers and sommeliers to Sonoma County for a three-day immersion in Sonoma County wines.  The 2018 #SoCoBA festivities will follow on Thursday, April 19 with preview events and the live auction on Friday, April 20.

Deeply rooted in Sonoma County, the picturesque MacMurray Estate has been in agricultural production for over 150 years. Pinot Noir vines were first planted in 1996, marking a new beginning for the historic estate as a world-class vineyard. “We are so looking forward to hosting the Sonoma County Barrel Auction in April,” says Kate MacMurray. “Our guests will taste spectacular wines and delicious food, surrounded by our historic buildings, lush vineyards and our magnificent oaks and redwoods. It will be an unforgettable event.”

One of the nation’s most prominent wine trade events, the Sonoma County Barrel Auction is a live auction featuring one-of-a-kind wine futures for savvy trade professionals. The unique wine auction lots submitted from Sonoma County’s top vintners and evaluated by a Panel of Masters, represent the exceptional stylistic range and world-class quality of Sonoma County. Sonoma County Vintners’ celebrated a successful 2017 Sonoma County Barrel Auction this past spring, raising a record $794,500. To date, the auction has generated nearly $2 million in funds that support Sonoma County Vintners marketing initiatives and the county’s 17 diverse growing regions.

WWW.SONOMAWINE.COM/BARRELAUCTION


VP OF FRITO-LAY, JEANNIE CHO - LEARN ABOUT A SPIN ON FAMILY TIME THAT COULD EARN YOU $250,000 PLUS, WAYS TO SPARK CREATIVITY

FAMILIES THAT DREAM TOGETHER, INVENT TOGETHER!

We’ve all heard the saying, “A family that plays together stays together.”  Studies show that quality family time can help build self-esteem in children, develop positive behaviors and create happy memories.  What if spending more time together could strengthen family bonds and win your family an exciting prize?

Now, there is a chance for families across the country to dream BIG with the Dreamvention program. Frito-Lay Variety Packs is bringing its Dreamvention contest back for a second year, challenging families to work together on a great invention idea that may help solve an everyday problem. It is all about spending time with your loved ones and being creative.

Whatever your idea or source of inspiration, all ideas are good ideas and the next great invention, big or small, could be sparked in your family room! Not to mention, it could also earn you all $250,000.