12/16 DAVID KOECHNER, ANCHORMAN 2, ALLISON ROBICELLI, A LOVE STORY, WITH CUPCAKES

DAVID KOECHNER - NEW ONLINE SERIES: “THE SEARCH FOR THE ONE” FOR M&M  & ANCHORMAN 2 

Actor, writer and producer David Koechner, an alumnus of Chicago’s Second City Theater, got his first break as a cast member on “Saturday Night Live” and since has become an instantly recognizable face appearing in more than 120 films and television shows. He is best known for his roles as Todd Packer on “The Office” and Champ Kind from “Anchorman” and “Anchorman 2: The Legend Continues.” Koechner is receiving rave reviews for his role in the dark, twisted and film festival award-winning thriller “Cheap Thrills;” it will be in theaters March 2014. Additional notable film credits include “Waiting,” “Out Cold,” “Talladega Nights,” “Get Smart,” “Extract,” “Thank You for Smoking” and “A Haunted House.” When not filming, Koechner performs live stand-up comedy across the country and creates original content videos for his YouTube channel, “Full On Koechner.” He currently resides in Los Angeles, Calif. with his wife and five children.

Helps Plant the Seed for M&M’S® ‘Year of Peanut’ in 2014 on ‘The Search for the One’
What do you get when you mix M&M’S® Brand’s passion for peanuts with one of the world’s funniest actors? Something nutty – in the best possible way. Today, Mars Chocolate North America unveiled a humorous new online content series starring beloved actor and comedian David Koechner, who rhapsodizes, analyzes and agonizes over peanuts in truly original fashion.

Directed by Tim K of Gifted Youth, Funny or Die’s commercial production company, the “Search for the One” sees Koechner transform into the “Peanutty Professor,” an eccentric explorer who’s spent his life searching for the perfect peanut.  The series features more than a dozen long- and short-form video segments and photos following Koechner’s adventures – each of which was customized to be presented on a variety of social platforms including the M&M’S Facebook, YouTube and Instagram channels.

“Just like the professor, we’re nuts about peanuts too,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America.  “In fact, only 1 in 100 peanuts is lucky enough to find its way into a bag of M&M’S Peanut.”
“The Search for the One” was scripted to blend the fun fans expect from M&M’S with Koechner’s trademark improvisational humor.  The series is designed to help plant the seed for the launch of M&M’S “Year of Peanut” in Atlanta on New Year’s Eve. The “Year of Peanut” is an innovative, year-long integrated marketing campaign to celebrate M&M’S Peanut – one of America’s favorite candies since 1954.

“Search for the One” episodes are now available at www.facebook.com/mms, www.youtube.com/mmschocolate and www.instagram.com/mmschocolate.


ALLISON ROBICELLI - COOKBOOK, “A LOVE STORY, WITH CUPCAKES: WITH 50 DECIDEDLY GROWN-UP RECIPES”

The ultimate guide to gourmet cupcakes, featuring grown-up flavors (figs! whiskey! fried chicken!) and the delicious story of a family saved by a love of sweets.

No food coloring. No fondant. No red velvet. Upscale bakery Robicelli’s has become a buzzed-about, in-demand purveyor of decidedly adult cupcakes. Nixing cutesy, pastel-colored dollops of fluff for real ingredients and rich French buttercreams, the husband and wife team have reinvented the cupcake craze for a more sophisticated palate, making each a small piece of the greatest cake ever made. Now their extraordinary recipes are available to the home cook.
 
This book captures not only the Robicelli’s unique take on baking but also their edgy, unapologetically hilarious take on life, including how they survived severe economic setbacks to launch the country’s hottest cupcake brand— a venture begun with thirty dollars in borrowed quarters.

Offering both cupcake recipes and a recipe for life that calls for a stash of “emergency cake,” Robicelli’s: A Love Story, with Cupcakes is a baking book like you’ve never seen before.