12/06 MICHAELA BALTASAR, WASHINGTON STATE WINE, THE RECOMMENDEUER, TAM O’SHANTER, STEVE EVANS

MICHAELA BALTASAR - COMMUNICATIONS DIRECTOR, WASHINGTON STATE WINE

The Washington State Wine Commission represents every licensed winery and every wine grape grower in Washington State. Guided by an appointed board, the Commission provides a marketing platform to raise positive awareness of the Washington State wine industry and generate greater demand for its wines. Funded almost entirely by the industry - through assessments based on grape and wine sales - the Commission is a state government agency, established by the legislature in 1987.

WASHINGTON STATE WINE’S “THE RECOMMENDEUER” APP NOW AVAILABLE FOR IPHONE - New Format Offers Same Entertaining, In-Depth Wine Education Led by Comedian Greg Proops. With its not-so-subtle notes of humor, an earthy educational backbone and lively creative overtones, Washington State Wine’s The Recommendeuer iPad app scored big points with wine lovers and technophiles alike after its release in October. Following this success, Washington State Wine today announced an iPhone version of the app is now available, allowing smartphone users to enjoy an in-depth, interactive regional wine immersion led by actor and comedian Greg Proops. The app is part of a national marketing campaign targeting the wine buyers, sommeliers and journalists who help shape consumer purchasing decisions. Wines from Washington State, the second-largest wine producing state in the United States, have a reputation for premium quality and consistent critical accolades. Through creative methods such as the iPhone app, Washington State Wine seeks to grow awareness of and increase demand for its wines. Washington State Wine worked with Seattle-based integrated marketing agency GreenRubino and consulted several wine professionals to curate the extensive and thorough educational content available on the app.

WWW.WASHINGTONWINE.ORG


JOHN LINDQUIST – THE TAM O’SHANTER UNVEILS A FRESH NEW LOOK 

Historic 91-Year Old Restaurant Updates Logo, Menu and Uniforms! Tam O’Shanter, a member of the Lawry’s family of restaurants and one of the oldest restaurants in Los Angeles, has redesigned its logo, menu, and uniforms. The new design aesthetic pays homage to the Tam’s legendary Scottish roots while retaining the sense of fun and whimsy that are hallmarks of the venerable restaurant.

The new logo features a lightning bolt, an allusion to a line in Scottish poet Robert Burns’ 1791 poem “Tam O’Shanter”, after which the restaurant is named. The lightning bolt, first seen in the Tam’s towering neon sign of the 1930s and 40s, has been reintroduced as a symbol of the new energy at the popular Atwater Village eatery and bar.

The menu design, which has changed several times over the Tam’s long history, now contains playful, Scottish influenced language and humor and brings back a colorful character from the restaurant’s past, Mr. McTavish.

New server uniforms have a more informal, contemporary look. Updates of classic elements — tams (or caps), tartan vests and denim kilts — honor the Scottish theme while conveying a renewed sense of spirit and fun. In the lobby, guests will discover the “Wall O’Scotch” – a display of over 102 single malts and blends from distilleries across the globe. They’ll also find new, comfortable seating in the lobby’s traditional corner Snug. For reservations and information, please call (323) 664-0228 or visit TamOShanter.com.

About Tam O’Shanter: Delighting diners for over 90 years, the Tam O'Shanter is Los Angeles' oldest restaurant operated by the same family in the same location. Guests enjoy good cheer, warm hospitality, and exceptional food in a cozy old world atmosphere. If you have some Scottish ancestry, you might even find your family tartan among the extensive collection decorating the walls! Tam O’Shanter is located at 2980 Los Feliz Boulevard, Los Angeles, CA 90039.


STEVE EVANS   "THE MOVIE GUY"

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