“Dutch Bros. Coffee” – Travis Boersma, President and Co-Founder of Dutch Bros. Coffee, learns what keeps his high-energy coffee chain brewing when he journeys to El Salvador to work on the coffee plantation from which his company purchases their coffee beans. Also, the boss recruits a colleague to go undercover for him when he fears a familiar face may spill the beans on his mission at the company’s headquarters, on UNDERCOVER BOSS, Friday, Nov. 15 (8:00-9:00 PM, ET/PT) on the CBS Television Network.Travis Boersma is the President and co-founder of Dutch Bros. Coffee, America’s largest privately held drive-thru coffee chain. Travis grew up on a dairy farm in Grants Pass, Oregon, and is a third-generation dairy farmer. He and his brother Dane co-founded the company together, starting with just a little coffee cart in Grants Pass. The company started gaining momentum the next year, when they exchanged their cart for a drive-thru. Travis continues to lead the company after his brother Dane passed away in 2009, and the business still thrives on its family-centered values.
Dutch Bros. Coffee is headquartered in Grants Pass, Oregon, has 202 locations in seven states, 2,000 employees, with annual revenue of more than $100 million. Dutch Bros. Coffee prides itself in roasting all of its own coffee, and roasted over 2 million pounds last year.
Travis is going undercover as Sam Marshall, a preppy nerd from Texas, who dreams of starting his own restaurant business. His employees will be told Sam is on a reality show that is not Undercover Boss.
CHRIS TARANTO - COMMUNICATIONS DIRECTOR, PASO ROBLES WINE COUNTRY
