Wednesday, May 1, 2013

05/01 MARIE GRIMM, IHOP, LARRY LIPSON

MARIE GRIMM - VP CULINARY INNOVATION - INTERNATIONAL HOUSE OF PANCAKES



Marie Grimm, a culinary expert with over twenty years’ experience creating innovative new menu items for well-known restaurant brands, has been named Vice President, Culinary Innovation, International House of Pancakes, LLC, it was announced today by Natalia Franco,  Senior Vice President, Marketing for the company, to whom she will report.

In her new position, Grimm will be integral to the creation of innovative and exciting menu offerings that are enticing to guests and consistent with the IHOP® brand identity and operationally executable to the brand’s high standards of excellence.  In addition to overseeing the culinary pipeline, she will also work closely with the marketing and menu development teams to provide valuable insight and guidance on food costs and supplies, portioning and plating, and the continuing evolution of the menu.

Grimm joins IHOP from Olive Garden restaurants, where she spent the last six and a half years as Director of Culinary Development for the brand, creating its culinary pipeline, including new menu categories and offerings and overseeing the curriculum and training for Olive Garden’s Culinary Institute of Tuscany.

IHOP®, the restaurant known for “Everything you love about breakfast SM” is introducing its latest breakfast innovation: Brioche French Toast.

These thick-cut slices of rich round brioche bread are soaked in a lightly-sweetened vanilla batter and grilled to a delicate warm golden crispiness that is perfectly ready to layer with three flavorful varieties of toppings: Bananas Foster, Berry Berry and Peaches & Cream, will be in restaurants beginning April 15th.

“We’re delighted to bring our guests the next generation of French Toast,” said Natalia Franco, Senior Vice President, Marketing, International House of Pancakes, LLC. “They have been coming to IHOP restaurants for years because they know no one makes French Toast like IHOP restaurants can, and they love the way we continually find ways to surprise and delight them. Our new Brioche French Toast is unlike any they’ve ever tasted—it will delight our French Toast fans--and create new ones!”

Brioche French toast comes in three delicious and distinctively new flavors:

•    Bananas Foster Brioche French Toast comes with a New Orleans Foster’s sauce made with sliced bananas, caramelized in a buttery brown sugar glaze, and whipped topping.

•    Berry Berry Brioche French Toast layers blueberries and strawberry topping with a luscious dusting of powdered sugar and whipped topping.

•      Peaches & Cream Brioche French Toast combines sweetened sliced peaches, honey-roasted pecans and vanilla cream drizzle with a dollop of whipped topping.


LARRY LIPSON - COSTA RICA

THE FORMER FOOD & BEVERAGE CRITIC FOR THE LA DAILY NEWS (50 YEARS) FILES A WEEKLY REPORT ON WINE AND FINE DINING. LARRY ALONG WITH HIS WIFE LILLIAN AT THE LIPSON INSTITUTE FOR FINE WINE STUDIES IN COSTA RICA HAS A WEEKLY REPORT DETAILING HIS LIKE , DISLIKES AND RECOMMENDATIONS.