STEPHEN HAHN-GRIFFITHS OF THE REPUTATION INSTITUTE & CATHERINE BLADES OF AFLAC TALK ABOUT THE IMPORTANCE OF CORPORATE RESPONSIBILITY
ONE IN FIVE CONSUMERS ARE WILLING TO PAY MORE FOR A PRODUCT IF IT COMES FROM A SOCIALLY RESPONSIBLE COMPANY
NEW SURVEY ANSWERS THE QUESTION: WHAT IS YOUR REPUTATION WORTH?
Talk to Stephen Hahn-Griffiths of the Reputation Institute & Catherine Blades of AFLAC about the Importance of Corporate Responsibility
Billionaire Warren Buffet famously said that “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” As we begin approach the promise of a new year, Mr. Buffet’s words provide a reminder for businesses and consumers about the importance of a strong reputation. On December 28th, we have a unique interview about corporate social responsibility (CSR) and reputation that will examine why it really does pay to practice CSR. Recently, Aflac commissioned a unique scientific study on the topic of corporate social responsibility, asking more than 1,400 consumers and investors about their views on corporate integrity, philanthropy and how it might influence their decisions. The results will be shared by two top leaders from the Reputation Institute and Aflac. It’s a unique discussion that will fascinate your viewers and listeners.
SOME SURPRISING RESULTS OF THE CSR STUDY, INCLUDE:
- 75% of consumers are likely to take some negative action toward irresponsible companies
- A company seen as not responsible stands to lose as much as 39% of its potential consumer base
- 1 in 4 consumers will tell their friends and family to avoid a company that is seen as not responsible
- 81% of consumers are more likely to purchase products from a company active in philanthropic efforts year-round, rather than just in times of need