Monday, March 2, 2015

03/02 SARAH SPAGNOLO, FOURSQUARE, THE ‘TASTES’ THAT MAKE THE CITY, MORGEN MCLAUGHLIN, SANTA BARBARA VINTNERS

SARAH SPAGNOLO – EDITOR-AT-LARGE, FOURSQUARE - THE ‘TASTES’ THAT MAKE THE CITY! NEW YORK AND SAN FRANSISCO

With San Francisco and New York 3,000 miles apart, these two cities couldn’t feel more different – and it’s not just weather as the key differentiator.  The Foursquare data team has uncovered 50 trending tastes in both markets – "The Tastes that Make the City".  “Tastes” are food, drinks, atmospheres, etc around each city!

New Yorkers and San Franciscans both love feasting on burgers, but while NY prefers the Black Label Burger at Minetta Tavern, SF loves the wood grilled hamburger that can be found at Nopa.  There’s also a bunch of tastes that are unique to each city— New York loves cold brew coffee from Little Brew, while San Francisco loves drip coffee from Blue Bottle Coffee.

More about Foursquare
Foursquare has learned a lot over the past few years about cities across the globe, with over 6 billion check-ins and 70 million tips from more than 50 million people using Foursquare each month. It’s what Foursquare has done with this data that makes us unique – they’ve developed an algorithm so that when you search for and explore new places, they deliver personalized recommendations – places Foursquare knows users will love based on their tastes.

BIO:
Sarah Spagnolo, Foursquare editor-at-large, identifies and shares trends and tips collected by the 55+ million people who use Foursquare and Swarm each month—helping people explore the world and discover new places they’ll love. Armed with years of travel-industry experience, Spagnolo tells the unique story about Foursquare and the way we travel now.
Most recently, Spagnolo served as special correspondent and new media editor at Travel + Leisure, where she conceived of the editorial video initiative and acted as the face of the brand, as video host and expert guest on broadcast outlets including NBC’s Today and The Weather Channel. She also developed strategic initiatives and sponsored video programs with partners ranging from Peninsula Hotels to New Hampshire Tourism.

Previously, Spagnolo served as vice president at Lou Hammond & Associates, where she launched the public relations agency’s Hammond Digital+ division and directed social media programs and campaigns for travel clients.

During an earlier tenure at Travel + Leisure, Spagnolo served as digital projects editor, managing the World’s Best Awards, the T+L 500, and the flash-sale site Vacationist, and appearing as a travel expert on ABC’s Good Morning America, CBS, and CNN.

Spagnolo graduated from Syracuse University, where she studied geography and public communications. She also earned certificates from the Yale Publishing Course and New York University’s Summer Publishing Institute. The Travel + Leisure 90-Second Insider Series, co-starring Spagnolo, was awarded a Bronze medal in the 2013 Society of American Travel Writers’ Lowell Thomas Journalism Competition.

She lives in Bed-Stuy, Brooklyn with her husband.


MORGEN MCLAUGHLIN EXECUTIVE DIRECTOR, SANTA BARBARA VINTNERS – SB NEWS & NEW TOURING GUIDE NOW AVAILABLE

Morgen McLaughlin is the Executive Director of the Santa Barbara County Vintners’ Association a nonprofit membership organization representing over one hundred wineries in Santa Barbara County, California.  Previously she was the president and CEO of Finger Lakes Wine Country Tourism Marketing Association, a regional tourism marketing association in the Finger Lakes region of New York State and owned and managed a small vineyard and winery in Connecticut.  Morgen has undergraduate degrees in English and Secondary Education from Boston College and is completing her Wine Business Management Certificate from Sonoma State University.  In her free time Morgen enjoys hiking, cooking, traveling, wine and spending time with her husband and three sons.

TOURING GUIDE
The new 2015 Santa Barbara Wine Country Touring Guide has arrived!  Request a free copy and begin planning your journey to one of California's most diverse and exciting wine regions.  This year's guide has new tasting room locations, more places to stay and eat, and easier to use maps.

ABOUT THE SANTA BARBARA COUNTY VINTNERS’ ASSOCIATION:
The Santa Barbara County Vintners’ Association is a non-profit organization (501c6) founded in 1983 to support and promote Santa Barbara County as a premium wine producing and wine grape growing region. The Vintners’ Association produces festivals, seminars, and wine tastings as well as providing information to consumers and the wine and travel media.

Through the Santa Barbara Vintners’ Foundation, the Association contributes to the community through local charitable, art and educational and scholarship organizations with proceeds from its various events, such as Santa Barbara Wine Auction, held every other year and benefitting Direct Relief International, and silent auctions at all the Association’s festivals.

WWW.SBCOUNTYWINES.COM 

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