Monday, October 4, 2010

10/5-Allie Ishcomer, Will Homer



Allie Ishcomer –Contestant on NBC’s“The Biggest Loser”
Allie grew up in Moore, Oklahoma, and began putting on weight at the age of five after her brother died. From that point on, she didn't feel like she had the structure in her life to keep her weight in check. At 14, she had vertical banded gastroplasty to try to combat her weight issues, but it wasn't the quick fix she'd hoped for. Now at age 22, Allie weighs 322 pounds. After her overweight mother had a stroke at 48, Allie knew she had to break the cycle and change her life. Having always been overweight, Allie is looking forward to the experience of living a healthier life and seeing how strong she really is. Once the weight is off, she hopes to have more self-confidence, and looks forward to shopping and rock climbing.












Will Homer- Painted Hills Natural Beef

Will is the operations manager and rancher director at PHNB.
Also just an fyi that Painted Hills is not technically “grass-fed” beef, but rather pasture fed and vegetarian-corn finished to add more depth to the flavor of the beef. Will can explain the differences to you on the air, just in case you were going to introduce them as a grass-fed company.


Painted Hills Natural Beef is a natural* beef product originating in Wheeler County, Oregon. The story behind PHNB begins in the mid-90s. Several ranchers got together to discuss the current trends in the beef industry and how to add value to beef products. They discovered that they were all experiencing the same confusion. "Why is it that I am producing top quality cattle and yet all I hear at grocery stores and restaurants is that beef isn't as good as it used to be?" As it turned out, the cattle that came from the ranches of Wheeler County were being lost in the mix of cattle from all over North America. Their cattle were being blended into pens that held cattle of lower quality. This beef, in turn, was being sent to the market and restaurants, resulting in unhappy consumers.