LOUIS DE FAUTEREAU, GLOBAL BRAND DIRECTOR FOR GH MUMM CHAMPAGNE - THE BOLDER, THE BETTER. THE NEW MUMM BOTTLE IS MAKING ITS DEBUT AT A STORE NEAR YOU
1827 - AT THE HEART OF CHAMPAGNE SINCE 1827
The first pages of the Maison MUMM fabled winemaking history were written long before 1827, its official founding date; the Mumm family, whose lineage includes barons and knights, dates back to the 12th century. Already in 1761, the family had launched a business as wine producers and merchants based in Cologne, Germany under the name “P.A.Mumm”, after its owner Peter Arnold Mumm. The company owned large vineyards in the Rhine valley, where it created its own wines.
In the early years of the 19th century, Peter Arnold Mumm's three sons, Gottlieb, Jacobus and Philipp, recognised the sales potential of the outstanding sparkling wines produced in the Champagne region of France. As Germany and France enjoyed good relations at the time, the Mumm brothers made the bold decision to establish a new branch of the family company in the Champagne region, creating a branch office in Reims with the assistance of a local representative, G.Heuser.
From the outset, quality was the key watchword for the partners in this new entity formed in 1827, and it has remained so for all of their successors. This approach would be encapsulated in the motto penned by Georges Hermann Mumm: "Only the best".
THE BOLDER, THE BETTER. THE NEW MUMM BOTTLE IS MAKING ITS DEBUT AT A STORE NEAR YOU.
The House of Mumm dared him and now Actor Kellan Lutz will see if he can win. Lutz attempts the most daring delivery of the new Mumm champagne bottle to New York City when he endeavors to share the first new Mumm Grand Cordon with an engaged and eagerly-waiting crowd.
A high-speed, all-action movie, which epitomizes the House values of passion and daring, was also created with acting star Kellan Lutz, who attracted international attention in The Twilight Saga. In the film, he is joined by Maison Mumm Cellar Master Didier Mariotti on a mission to deliver the Mumm Grand Cordon bottle from the cellars in Reims to the launch party in New York in a limited time and in the most daring way possible.
The film uses cutting-edge techniques – in particular first-person POV –to create an immersive experience that engrosses the audience in the action from the beginning. Viewers become a “third character” within the movie, actually feeling what it is like to be Didier Mariotti as he makes a daredevil skydive to land next to the New-York skyline, or as he and Kellan Lutz race through the streets of Manhattan on a motorcycle. All the emotions and sensations of this daring adventure are captured with exceptional intensity.
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