MORGEN MCLAUGHLIN - EXECUTIVE DIRECTOR, SANTA BARBARA VINTNERS – HOLIDAY HAPPENINGS
Through the Santa Barbara Vintners’ Foundation, the Association contributes to the community through local charitable, art and educational and scholarship organizations with proceeds from its various events, such as Santa Barbara Wine Auction, held every other year and benefitting Direct Relief International, and silent auctions at all the Association’s festivals.
ABOUT MORGEN MCLAUGHLIN:
Morgen has been deeply involved in the wine and tourism industries since childhood through her family's various projects on the East Coast and Colorado. Wanting to follow her own path outside of wine, Morgen graduated from Boston College with degrees in English and Secondary Education. As she prepared to enroll in Graduate School, she was pulled back into the family wine business as the General Manager and eventual Co-owner of McLaughlin Vineyards. After twelve years at the winery and diversifying the business into special events, direct to consumer initiatives and ag-tourism projects, she left to become the President and CEO of Finger Lakes Wine Country Tourism Marketing Association in Corning, New York. Morgen led the organization and region through six and a half years of tremendous growth and national and international visibility. Morgen lives in Santa Barbara County with her husband (a fellow wine professional) and three sons. She currently serves on the Visit Santa Barbara Board of Directors, Santa Barbara Vintners Foundation Board of Directors, Santa Barbara County Agriculture Advisory Committee, and the Santa Barbara County Right to Farm Committee.
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