Wednesday, September 7, 2011

9/7 The Triple Double Stuffed OREO, Larry Lipson

What's Cookin' Today

Talking With Us Is Associate Director of Consumer Engagement For Kraft Foods, Jessica Robinson Telling Us About The New Triple Double OREO Cookie

At Last! The New Triple Double OREO Cookie Hitting Shelves Now After Months of Anticipation, OREO Launches New “Twist” on Milk’s Favorite Cookie EAST HANOVER, N.J. (Aug. 17, 2011) – After months of rumors, speculation, and excitement, the most anticipated cookie on the planet has finally arrived. In early May, word of the yet-to-be released TRIPLE DOUBLE OREO cookie reached the Internet and within hours, OREO fans were buzzing throughout social media about this new take on the iconic cookie. At long last, the wait is over. The TRIPLE DOUBLE OREO cookie, which combines two layers of OREO creme, one chocolate and one original, with three layers of crunchy, chocolaty OREO cookies, is available in stores nationwide. “Our fans’ passion and enthusiasm has challenged us to raise our game. With the TRIPLE DOUBLE OREO cookie, we set out to take OREO to another level by adding a new twist,” said Jessica Robinson, associate director of consumer engagement, Kraft Foods. "We are looking forward to engaging with OREO fans as they share their twisting, licking and dunking moments with the new TRIPLE DOUBLE OREO cookie.” One Global Cookie, Many Unique ‘Twists’ The new TRIPLE DOUBLE OREO cookie is another way in which OREO is creating fun new ways for people to enjoy the moment of childlike delight when twisting, licking and dunking an OREO cookie in milk. This iconic ritual is enjoyed throughout the world, from the United States to France to China. In fact, the TRIPLE DOUBLE OREO cookie is a new twist on Argentina’s OREO “x3” (pronounced “Por Tres”) cookie, introduced in 2010. Similar to the TRIPLE DOUBLE OREO cookie, the OREO x3 features three layers of cookie, and two layers of creme.

Traveling Time! The Great Larry Lipson Tells Us About His Latest Finds

Reporting from Costa Rica, CRN's international wine correspondent Larry Lipson will tell us about his latest Wine finds, including wines UNDER $10!Larry always has something cooking up at the Lipson Institute of Advanced Wine Studies! Larry forages all of Costa Rica for the absolute best wines. No region is spared from his intense search. No mountain or range or valley is safe from his reach. He leaves no grape unturned, this man of passion. Wine is his life. His love for wine is only paralleled with his love for his lovely parter in wine, Lillian Lipson.Be fully prepared for this master of vino as he shares his food and wine pairing techniques and experiences with you on this great day in America - and the world.

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