Wednesday, May 18, 2016

05/18 RAINA SEITEL, DR. BOB WIRTZ AND DR. TOM NELSON, LEO PEARLSEIN, ADVENTURES IN PR

RAINA SEITEL - SUMMERTIME CHECKLIST: THE ULTIMATE TO-DO TO GET YOU FEELING YOUR BEST FOR SUMMER

SUMMERTIME CHECKLIST - THE ULTIMATE TO-DO TO GET YOU FEELING YOUR BEST FOR SUMMER!

Summertime and the living is easy…well almost! We all want to look and feel our best when the Summer comes but that pesky Winter season has kept us cooped indoors and we may be feeling, well… just blah!  Now is the time to shake off those Winter woes and get into gear for Summer fun! Here to help is reconnect, renew and regroup for the Summer is Lifestyle Expert and Mom, Raina Seitel.

Lifestyle Expert Raina Seitel is a journalist, host and mother currently starring in Style Network’s City Girl Diaries. Raina Seitel is a correspondent for WNBC and a variety of media outlets. Raina Seitel is a lifestyle expert with a concentration on entertainment, fashion, beauty, dining, fitness, motherhood and travel. Raina is often found on a red carpet interviewing the hottest celebrities on the East Coast and West Coast. Raina Seitel has interviewed Madonna, Meryl Streep, Bill Clinton, Denzel Washington, Christie Brinkley, Dolly Parton, Tommy Hilfiger, Vera Wang, Hugh Jackman, Clive Davis, Michael Jordan, Brad Pitt and Rudy Giuliani. Raina Seitel is an Emmy Award winner.

AMONG THE TOPICS RAINA WILL DISCUSS ARE: 
The best ways to re-connect with old friends
Easy ways to look and feel your best
Summer trends and must-haves
And more!

WWW.CLASSMATES.COM
WWW.BTLAESTHETICS.US
OLDORCHARD.COM


DR. BOB WIRTZ, PHD. AND DR. TOM NELSON, DMV - ZIKA PREVENTION & PROTECTING OUR PETS

DID YOU KNOW MOSQUITOES CARRYING THE ZIKA VIRUS ALSO MAY CARRY HEARTWORMS? 

Important Information from a World-Renowned Entomologist, Recently Retired from the CDC, & Past President of American Heartworm Society

Mosquitoes can transmit many serious diseases including Zika. There has been a tremendous amount of media coverage recently about the Zika virus, how it causes birth deformities and other serious neurological problems. What few people realize, however, is that the same mosquitoes carrying the Zika virus may also carry heartworms that can be deadly for pets.

Now, just in time for mosquito season, we have two of the nation’s top experts to discuss the Zika virus and a groundbreaking NEW study that highlights a change in the approach in fighting the rising incidence of heartworm infection in dogs. Discover how Ceva Animal Health’s support of research and the Double Defense Campaign continues to spread the word: Fight the vector – the mosquito - and the heartworm.

You will speak with two of the top experts in the nation on this topic. Robert A. Wirtz, PhD., is the retired Chief of Entomology at the U.S. Centers for Disease Control and Prevention and one of the world’s leading experts on insect-transmitted diseases, especially mosquitoes. Dr. Charles (Tom) Nelson, DVM, is the Past President of the American Heartworm Society and an expert on the serious problems resulting from heartworms.

WWW.FIGHTHEARTWORMNOW.COM  
WWW.AMERICANHEARTWORMSOCIETY.ORG 


PUBLICITY PIONEER, LEO PEARLSTEIN – AUTHOR, ADVENTURES IN PR

Public Relations Guru Shares Inside Stories of Unique Promotions, Plus Nostalgic Photos of Hollywood Royalty.

For the past six decades, publicity pioneer, Leo Pearlstein, has found a way to publicize every type of food imaginable with the help of a movie, TV, music, sports or political celebrity. How he ingeniously concocted his campaigns is revealed in his recently released book, titled "Adventures In PR," published by Create Space. This entertaining and educational book also includes over 50 nostalgic and rare photos of many of Hollywood's top stars, as well as famous politicians and sports figures. Pearlstein's candid tell-all of his adventures offers tips, tales and insight gained from publicizing a large variety of clients. From eggs and prunes, to turkeys, potatoes, chives, chickens and chips, the 95-year-old PR guru recalls the many trials and tribulations of getting hard-to-obtain media attention for his clients' products. Pearlstein's publicity campaigns not only helped sell food, but also the TV and movie projects of the celebrities with whom he worked. The book not only describes many successful PR campaigns, but also how Pearlstein and his staff were able to turn some crazy mishaps into successes. Readers can apply these valuable lessons to their own personal and business activities. Pearlstein always came up with creative ways to reach the media: whether he was frying 1,000 eggs in a 10-foot frying pan with Abbott & Costello; photographing sexy movie star, Jayne Mansfield, barbequing a turkey; having JFK pose with a live turkey prior to Thanksgiving; having Snoopy run for President to promote bread or working some food products into the "Rocky" movie.
'Adventures In PR,' Pearlstein's fourth book, is available online for $14.95 by visiting www.createspace.com/6029543, as well as www.amazon.com. For more information about 'Adventures In PR,' visit www.adventuresinpr.com.

ABOUT LEO:
When Leo Pearlstein founded Lee & Associates back in 1950, he had no idea he would one day be referred to as a "Legend of Food PR," as part of a feature in the Public Relations News publication, or be named a "PR superstar" in the Public Relations Quarterly magazine. TV Guide has even featured Leo and cited his ability and professionalism in getting his clients' products placed on television shows and in movies. Over the years, Leo, who personally supervised all phases of the agency's operations and members of his highly respected firm, have won numerous awards for outstanding accomplishments in food industry public relations, marketing and merchandising from many organizations. Pharmaceutical manufacturers, food conglomerates and major corporations have called on Leo's expertise in corporate communications. He pioneered in California agricultural commodity and generic promotions and has created and supervised successful programs for over 40 different food advisory boards, trade associations and co-ops, as well as state and federally-funded marketing groups. This includes industries such as almonds, apples, artichokes, asparagus, boysenberries, chives, corn, eggs, figs, grapefruit, papayas, peaches, pineapples, plums, prunes, seafood, tomatoes and turkeys. Some of the commodity groups he has handled range from the Danish Dairy Board and the English Cheese Association to the Mexican shrimp industry. Beverage clients he has worked with range from Pepsico and the milk industry to Suntory International (a billion-dollar conglomerate which produces over a hundred whiskey, wine and soft drink products). And because of his great knowledge of food, Leo was invited to participate in the first President's Council on Nutrition at the White House. In this book, Leo shares some of his favorite adventures in Public Relations.

ADVENTURESINPR.COM

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