John Selman - Founder "Malibu Wine Classic"
Adam Hanft CEO - Hanft Projects (Social Networking for Athletes) Adam is a nationally-known authority on consumer marketing, business strategy and social trends. As founder and CEO of Hanft Unlimited, his guidance and insights are available to the firm's prestigious clients, a list that includes AT&T Wireless, Scotts, Reuters, Viacom, AOL Time Warner and Hertz. They are seeking successful, often unexpected solutions for the strategic marketing and communication challenges they face, ranging from innovative advertising campaigns to brand consulting and corporate strategy, to branded content. Adam currently writes a monthly column for Inc. magazine--where he is a contributing editor--titled "Grist." Adam is a frequent commentator on Public Radio's "Marketplace" and is often interviewed and quoted in the media, where his perspective as a futurist, cultural critic and successful entrepreneur is valued. He has also been on the masthead of five magazines, including Worth, Radar and Civilization. In writing of his recent book Dictionary of the Future (co-written with Faith Popcorn), USA Today called Adam a "marketing guru." Wired called the book "a mimetic encyclopedia of what's to come, an engaging crash course in bleeding-edge ideas," and William Safire praised it as a "speak preview" of the future. NFL spokesman Brian McCarthy said in a recent interview that the league monitors 335 players’ Twitter accounts. That’s over 5 percent of all active players, as the league has 1,700 players on a total 32 teams. How can individuals protect their brand identity if they aren’t allowed to be their own voice but pretenders are? Consumer culture and branding expert Adam Hanft, founder and CEO of the marketing firm Hanft Projects, recently commented on the topic. “So here's the irony: The explosion of social media and the direct-to-consumer channel it represents is a stark reminder that even million-dollar athletes are captives of the system. It's really no different than the old studio system - when Hollywood PR departments kept a tight lid on any interaction between the stars and their public. Wealthy athletes shouldn't be misled. Macho empowerment and pulsing testosterone aside, they don't own themselves. Social media - far from liberating them - turns out to be a new, Web 2.0 form of servitude.”
Michael Gurnis -Seismo Lab Director - California Institute of Technology
"Grazing' In The Grass" - Hugh Masekela