Friday, February 17, 2017

02/17 TODD HOLLANDER, UNION BANK, LAURA KATH, TASTE OF SOLVANG, STEVE EVANS, THE MOVIE GUY

TODD HOLLANDER - MANAGING DIRECTOR AND HEAD OF BUSINESS BANKING FOR UNION BANK 

UNION BANK’S SMALL BUSINESS ECONOMIC SURVEY FINDS ENTREPRENEURS MORE OPTIMISTIC

Most West Coast Small Business Owners are Optimistic that the National Economy is headed in the Right Direction; an 11-Point Jump from Previous Survey

Small business owners are significantly more confident about the national economy, according to results from the Union Bank annual Small Business Economic Survey released today. The 18th annual survey also found that hiring is on the rise, with more business owners planning to offer permanent full-time positions in 2017 while interest in contractors and temporary positions wanes.

Union Bank conducted the survey from Dec. 12, 2016 to Jan. 3, 2017, compiling results from nearly 700 small business owners in California, Oregon, and Washington State. The previous Small Business Economic Survey was conducted in January 2016.

Overall, 53 percent of respondents said the national economy is headed in the right direction, a significant reversal from January 2016 when a majority (58%) believed the economy was headed in the wrong direction. More than half of respondents (57%) also believe the economic outlook at the state and local levels has improved versus 49 percent in January 2016. However, 62 percent of survey participants said the United States, as an entity, is headed in the wrong direction. This reflects a five percentage point increase from January 2016.

Todd Hollander is available to you and your listeners to discuss the findings from the bank’s latest small business economic survey, among the longest-running surveys in the industry, and to help people understand the needs of small business owners.  Todd can also speak about the small business industry in general, and what Union Bank is doing to support small businesses.

WWW.UNIONBANK.COM


LAURA KATH - MEDIA RELATIONS DIRECTOR,  SOLVANG VISITORS BUREAU - TASTE OF SOLVANG

TASTE OF SOLVANG 2017: TEMPTING EVENTS SCHEDULED FOR 25TH ANNUAL CELEBRATION

The 25th annual Taste of Solvang offers delicious delights and savory flavors from Wednesday, March 15 through Sunday, March 19, 2017. From farm-to-table, rustic wine country cuisine to New American and modern Danish fare, to iconic sweets and award-winning wines, beers, and spirits, this popular celebration features a variety of food and beverage experiences featuring Solvang area chefs, bakers, farmers, winemakers, brewers, distillers and artisans showcasing the bounty of the region.

The Taste of Solvang Weekend Passport includes tickets to Sip + Savor’ Opening Night with VIP Access,  Saturday’s Tasting Trail and Wine & Beer Walk plus Souvenir Wine Glass, Taste of Solvang Collectible Item, Taste of Solvang Map, Visitors Guide and Souvenir Tote all for only $110 per person; and individual events are also available ala carte. All events are rain or shine and tickets are non-refundable. Advance purchase of event passports or ala carte tickets is highly recommended at www.solvangusa.com/taste-of-solvang-2017

The Taste of Solvang is presented by the Solvang Conference & Visitors Bureau since 1993 with sponsorship support this year from Visit Santa Ynez Valley and City of Solvang.

WWW.SOLVANGUSA.COM


STEVE EVANS – THE MOVIE GUY

GREAT MOVIES OPENING THIS WEEKEND AND BOX OFFICE PREDICTIONS AND HOPES. FIND OUT WHAT MOVIES ARE WORTH YOUR HARD EARNED MONEY. GET SET FOR THE WEEKEND.

Thursday, February 16, 2017

02/16 MCKAY JENKINS, FOOD FIGHT: GMOS AND THE FUTURE OF THE AMERICAN DIET, HARLEM GLOBETROTTERS ROOKIE HOOPS GREEN

ENVIRONMENTAL WRITER MCKAY JENKINS - AUTHOR OF  FOOD FIGHT: GMOS AND THE FUTURE OF THE AMERICAN DIET

ARE GMOS REALLY THAT BAD?
A prominent environmental journalist takes a fresh look at what they actually mean for our food system and for us.

In the past two decades, GMOs have come to dominate the American diet. Advocates hail them as the future of food, an enhanced method of crop breeding that can help feed an ever-increasing global population and adapt to a rapidly changing environment. Critics, meanwhile, call for their banishment, insisting GMOs were designed by overeager scientists and greedy corporations to bolster an industrial food system that forces us to rely on cheap, unhealthy, processed food so they can turn an easy profit. In response, health-conscious brands such as Trader Joe’s and Whole Foods have started boasting that they are “GMO-free,” and companies like Monsanto have become villains in the eyes of average consumers.

Where can we turn for the truth? Are GMOs an astounding scientific breakthrough destined to end world hunger? Or are they simply a way for giant companies to control a problematic food system? And what will the next four years hold for food policy?

In FOOD FIGHT: GMOs AND THE FUTURE OF THE AMERICAN DIET, environmental writer McKay Jenkins travels across the U.S. - from the Monsanto headquarters in St. Louis to the papaya fields of Hawaii to a family farm in the Chesapeake Bay that grows grapes and tomatoes for local vegetable markets alongside GMO corn and soybeans—to get to the bottom of the GMO debate.

What he discovers is that the GMO controversy is far more complex than meets the eye—there are many famers, scientists, and consumers with stakes in the GMO game, and each has a strong opinion about why their stance is the correct one. Jenkins paints a complex picture of the role that GMOs necessarily play in the industrial food system, with shocking revelations on both sides of the debate, with realities like:

•         Most GMOs can be found in packaged processed foods, rather than fresh produce—you’re more likely to have GMO corn in your cereal than on the cob.
•         A Hawaiian-born scientist created a GM papaya seed that saved the livelihoods of thousands of Hawaiian papaya farmers in the late 1990s.
•         Many genetically modified (GM) crops are designed to be sprayed with hundreds of millions of pounds of insecticides and herbicides each planting season.
•         Samples taken from the air around a middle school in Kauai, Hawaii contained traces of five pesticides including DDT, which has been banned in the U.S. for forty years.

This is not, however, a fearmongering book that leaves readers with a list of all the issues in the food system without any real solutions. Rather, FOOD FIGHT is both an intriguing piece of investigative journalism and a practical, nuanced guide to help consumers make more informed choices about what they eat. Jenkins includes opinions and stories from both sides of the aisle, including those who hover around the middle—scientists and farmers who think that GMOs are an important part of the solution to the issue of food security, but not the entire solution in itself.

FOOD FIGHT offers a fascinating, informative and much-needed look into how GMOs factor into our modern food scene and impact our health—from the fields to the grocery store shelves to your dinner table.

ABOUT THE AUTHOR:
McKay Jenkins is the author of seven books, including ContamiNation, The Last Ridge, and Bloody Falls of the Coppermine. Jenkins holds degrees from Amherst College, Columbia’s Graduate School of Journalism, and Princeton, where he received a Ph.D. in English. A professor of English, journalism, and environmental humanities at the University of Delaware, Jenkins lives with his wife and two children in Baltimore.


HARLEM GLOBETROTTERS ROOKIE HOOPS GREEN - GLOBETROTTERS ARE BACK WITH THEIR 2017 WORLD TOUR

The world was a different place when the original team piled into a Model T for the first road trip in 1926. The "Ambassadors of Goodwill"™ have dazzled and dunked their way into the hearts of over 142 million fans, performing in 122 countries and territories on six continents in their illustrious history, winning over 25,000 games in the process.

HARLEM GLOBETROTTERS BRING THEIR 2017 WORLD TOUR TO THE LOS ANGELES AREA FEBRUARY 11-19

Basketball’s most entertaining team debuted the sport’s first 4-point line during 91 st season

The world famous Harlem Globetrotters, featuring some of the most electrifying athletes on the planet, brought their spectacular show to the Los Angeles area during their 2017 World Tour.

New this season, for the first time ever, the Globetrotters will debut basketball’s first 4-point line. The 4- point line will be located 30 feet from the basket – 6 feet, 3 inches beyond the top of the NBA’s current 3- point line.

During their 2017 World Tour, the famed team will feature a star-studded roster that includes Big Easy Lofton, Ant Atkinson, Hi-Lite Bruton, Thunder Law, Bull Bullard and Cheese Chisholm – plus female stars TNT Lister and Ace Jackson*– the Globetrotters’ one-of- a-kind show is unrivaled in the world of family entertainment. Every game will showcase incredible ball handling wizardry, rim-rattling dunks, trick shots, hilarious comedy and unequaled fan interaction. After the game, Globetrotter stars will sign autographs and take photos with fans.^

Tickets for Los Angeles area shows start as low as $18.00 and are now available for presale at harlemglobetrotters.com and arena box offices.  Information on group and scout tickets can also be found at harlemglobetrotters.com. The Harlem Globetrotters will tip off their 2017 World Tour on Dec. 26, 2016 and bring their unrivalled family entertainment to over 250 cities in 48 states across North America.

The Harlem Globetrotters® are legendary worldwide, synonymous with one-of- a-kind family entertainment and great basketball skills for the past 90 years. Throughout their history, the Original Harlem Globetrotters have showcased their iconic talents in 122 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans – among them popes, kings, queens, and presidents – over nine thrilling decades. Sponsored by Baden Sports, Harlem Globetrotters International, Inc. is a wholly-owned subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S. For the latest news and information about the Harlem Globetrotters, visit the Globetrotters' official Web site: www.harlemglobetrotters.com and follow them on Twitter @Globies

WWW.HARLEMGLOBETROTTERS.COM

Wednesday, February 15, 2017

02/15 LARRY LIPSON, “STRAIGHT TALK” WITH NATASHA LEGGERO

LARRY LIPSON – AFFORDABLE WINE REPORT

For fifty years Larry Lipson was the food critic for the Los Angeles Daily News and now reports from Florida weekly with his thoughts and favorite picks for Food & Wine.  His lovely Wife Lillian is also on hand at the Lipson Institute for advanced wine studies.


“STRAIGHT TALK” WITH NATASHA LEGGERO – ACTRESS, COMEDIAN


The wildly funny actress, writer and stand-up comedian Natasha Leggero is partnering with Straight Talk Wireless, a no contract wireless service, to give the online world a dose of “straight talk” by sharing her tips on the smartest, sharpest and most charming ways to improve online conversation to ensure we’re all reading and writing content worthy of our smartphone data. She’s one of Hollywood’s in-demand personalities who’s garnered attention across film, television and the web. She’s currently filming the third season of Another Period on Comedy Central – a show she created, writes for, produces and stars in alongside other fellow comedians. She’s also filming the second season of Showtime’s original comedy series DICE, which she co-stars with Andrew Dice Clay. Both series are set to premier later this year.

Natasha Leggero is an accomplished actress, writer, and stand-up comedian working across all aspects of Hollywood: film, television and the web. Leggero created, wrote, produced and stars in the Comedy Central sitcom, Another Period. The series, produced by Ben Stiller's Red Hour Productions, is set to return for its third season in 2017. Stemming from her breakout appearance on the Comedy Central Roast of James Franco, Natasha was lauded as the stand out roaster on the Comedy Central Roast of Justin Bieber, which aired on March 30, 2015. On the big screen, Leggero starred in two comedy films including Neighbors alongside Seth Rogen, as well as Let’s Be Cops opposite Jake Johnson and Damon Wayans, Jr. She also had a role in the 2009 romantic comedy He’s Just Not That Into You. Leggero has built her body of work with numerous roles on prominent television series including NBC’s Community, FX’s It’s Always Sunny in Philadelphia, Arrested Development, Comedy Central’s Reno 911 and Drunk History, ABC’s Suburgatory, the sketch comedy Key and Peele, Comedy Bang! Bang! Chelsea Lately, and The Tonight Show, Ugly Americans, Brickleberry, The Life and Times of Tim on HBO, as well as Aqua Teen Hunger Force and China, IL for the Cartoon Network’s Adult Swim. Leggero can be seen starring opposite Andrew Dice Clay as his girlfriend Carmen on DICE. The show’s second season is set to premiere on Showtime in 2017.

Tuesday, February 14, 2017

02/14 SALLY JAMES, TALKS OYSTERS AND ROMANCE, JOHN NEYLAND, VALENTINE’S DAY

SALLY JAMES -  AUTHOR, EDUCATOR, CHEF AND RADIO HOST - TALKS OYSTERS AND ROMANCE

IN LOVE WITH OYSTERS
Alluring Recipes and Tips for Valentine’s Day featuring Sequim Bay Oysters

Valentine’s Day approaches, and there’s probably no better known food for love than succulent oysters. Not only renowned as an aphrodisiac, these divine mollusks are just plain sexy - their succulent texture, briny flavor and even the way we enjoy them.

Jamestown Seafood celebrates the day with three romance-inducing recipes for you to prepare lovingly at home, and also some tips from local chefs on how they’ll be serving the delicious Sequim Bay Jades and Blue Opal Oysters. Oysters have always been linked with love. When Aphrodite, the Greek goddess of love, sprang forth from the sea on an oyster shell and promptly gave birth to Eros, the wordaphrodisiac was born. The 18 th Century lover Casanova also used to start a meal eating 50 oysters.

Scientists have worked for years to find the reason. Is it the zinc, the amino acids that trigger sex hormones, or just their silky sumptuous texture? Sequim Bay Oysters are the new kid on the block, farmed sustainably in pristine waters just before the entrance to Puget Sound. And unlike many farmed seafood, farmed oysters contribute to the environment as well as your health.

Chef Josh Baar of Kokopelli Grill in Port Angeles is particularly fond of the Blue Opals which are tumble- farmed. “I love the smaller Blue Opals particularly, their delicate and sweet flavor has such a clean and brilliant brininess, tasting of the fresh ocean”, he beams. His favorite way to serve them is with a lime granita which they make in house using juice, zest, and a splash of vodka to brighten, finished with a scattering of cilantro and jalapeno (jalapenos are also considered an aphrodisiac).

For more romantic occasions like Valentine’s, he loves a classic French style service, with Gruyere, shallots, cream and panko, gently melted over the oyster in the shell in the oven until golden and silky and slightly crisped at the edges. He arranges the oysters on salt dotted with cloves and juniper berries before baking, the aromas permeating the room with an exotic aura to heighten the occasion, (not to mention the creamy sauce). For his shooters he keeps it simple, combining vodka with some cocktail sauce.

In Seattle at Blueacre Seafood, Orfeo and Steelhead Diner, Chef Kevin Davis goes to town with Sequim Bay Oysters for Valentine’s. His most popular is served raw with a black truffle mignonette granita. But it doesn’t stop there. You’ll also find smoky rich flavors in his oysters roasted over the coals with toasted anise, garlic butter, parsley and apple smoked bacon, or

Asian-influenced light, fresh and exotic: oysters & sea urchin Crudo with green papaya salad, pickled daikon and whirred ginger vinaigrette. And that’s just starters. If your mood is to take your loved ones out for Valentine’s, you’ll also find Sequim Bay Oysters at the following restaurants: Elliot’s Oyster House in Seattle; Next Door Gastro Pub in Port Angeles; and Dockside Grill in Sequim.

But if the idea of a romantic candle lit home dinner tickles your fancy, you can purchase the Sequim Bay Oysters from Sunny Farms Country Store in Sequim, and create your own Feast of Love. Owner Kurt Grinnell’s parents love the Blue Opals, steaming them just until open. As Terri Grinnell says, “Perfect for Valentine’s – Oysters lightly tanned and in the Nude”.

Following are some sample dishes from Jamestown Seafood for your enjoyment.
Oyster Bellini Shooters with Peach Puree, Sweet Chili, Rum and Champagne
Creamy Oyster Bisque
Oysters with Ginger, Lime, and Lemongrass Mignonette

ABOUT JAMESTOWN SEAFOOD
Jamestown Seafood’s oyster farm is nestled in the pristine waters of Sequim Bay (pronounced “skwim”) along the Strait of Juan de Fuca and just before the entrance to the Puget Sound. Recognizing this watershed as distinctly different from the majority of oyster beds further along and deeper into the Puget Sound, the oyster industry is witnessing the emergence of something entirely new, distinctive and extremely delicious. Oyster production begins at the company owned hatchery, embracing scientifically regulated and meticulously managed spawning and seed grow out procedures. Maintaining a watchful eye on their oyster beds throughout the maturation process, Jamestown Seafood enjoys harvests that are commercially viable, sustainable, consistent, and abundant. Jamestown Seafood produces two varieties of Pacific Oysters (crassostrea gigas): Sequim Bay Jades (Beach Farmed), silky smooth, with unmistakable brine, subtle sweetness and a fresh cucumber finish, and Sequim Bay Blue Opals (Tumble Farmed) which are plump, juicy and succulent, display a clean ocean flavor accompanied by subtle sweetness and buttery texture. The company also recognizes the delicate balance that must be maintained between a thriving watershed and an economically viable commercial fishery. Working in cooperation with local, state and federal agencies, and moving beyond shellfish that are commercially sustainable today, the company is exploring ways to restore once prized, and now depleted, indigenous species.

ABOUT SALLEY JAMES:
Sally James is an award-winning Australian author, educator, chef, television presenter and radio host whose books and recipes have won international acclaim for food & wine pairing, health and creativity. Sally is the author of eighteen cookbooks and publications, including her best-selling Simply Healthy—winner of the prestigious World Cookbook Awards, Versailles, France, 1999 for Best Health Cookbook; Fresh and Healthy–Winner of the 2001 IACP International Cookbook Award in the Health category; Simply Sensational, a finalist for the IACP Award in 2003; Escape to Yountville – Recipes for Health and Relaxation from the Napa Valley, and the Australian Heart Foundation Cookbook. Since relocating to the U.S. in 2001, James has been a guest presenter on the Food Network and UPN Networks, a recurring guest on ABC TV’s View from the Bay, and has been featured in magazines including Cooking Light, Wine Spectator, Fitness, Family Circle, New York Times' Savor Wine Country, Plate, In the Mix and Healthy Cooking. She has been a guest chef and lecturer for the American Heart Association, the Culinary Institute of America, Disney’s Epcot International Food & Wine Festival, COPIA, Aspen Food and Wine Classic, the National Restaurant Association Show, Draegar's and Publix Markets, the American Institute of Food & Wine, and Johnson & Wales Universities across the United States.


JOHN NEYLAND - HOW TO TURN VALENTINE’S DAY INTO VALENTINE’S YEAR!

HOW TO TURN VALENTINE’S DAY INTO VALENTINE’S YEAR!

Why celebrate and treat someone special in your life for just one day?  If you truly love someone, you can show that love in many ways and all year long.

John C. Neyland, author of How to Live the Life You’ve Yet to Dream (www.johnneyland.com), grew up in an abusive home watching his father mentally and physically abuse his mother driving her to alcoholism and attempted suicide.

John vowed to never repeat the past and what he experienced, turning the phrase from the preacher who married him, ‘Love is a verb” into a mantra.  Everything he does, ensures that his wife of 33 years is, “not just a part of everything, she’s above everything and a Queen”, states John.

YOUR LISTENERS CAN TAKE IDEAS FROM JOHN’S ATTITUDE TOWARD MARRIAGE INCLUDING:
• Being the best spouse that you can be
• How to make your spouse a Queen or King
• Adding special touches to everyday life
• Making sure your love knows they are just that…your love.
• What a difference it means when each day is Valentine’s day

ABOUT JOHN C. NEYLAND
John C. Neyland, president and Investment Advisor Representative at JCN Financial & Tax Planning Group, is author of How to Live the Life You’ve Yet to Dream (www.johnneyland.com), a book that is part memoir and part blueprint for readers who want to get more out of life and leave a positive mark on the world.

Monday, February 13, 2017

02/13 THE SUPER MARKET GURU PHIL LEMPERT, FAT, THE 4 THINGS YOU NEED TO KNOW, PATSY MCGAUGHY, NAPA VALLEY VINTNERS

THE SUPER MARKET GURU PHIL LEMPERT - FAT, THE 4 THINGS YOU NEED TO KNOW

Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner.

In December of 1985 Phil released his first forecast in The Lempert Report to help retailers and brands understand the opportunities for the coming year…and since then his predictions have been shared on television and in hundreds of publications including USA Today, Forbes, the Wall Street Journal, New York Times, Fortune as well as retail and food trade publications

So sit back, take a read, and feel free to agree, build on and even disagree - and share your thoughts

FAT, THE 4 THINGS YOU NEED TO KNOW
Here's the reason we all need fat.

Dietary fats are more important than your shoppers may have previously thought. Of course we know they are essential for keeping inflammation at bay (omega-3s), but they are also deeply satisfying, providing a feeling of fullness, and add a flavor, texture, and consistency to foods that we like – and expect. Fats are found in every cell membrane in all the cells in the body, and they are critical components of brain and nervous tissue. Additionally, fats are used to make hormones that affect blood pressure, blood clotting, immune function, and smooth muscle contraction.

For over two decades, health and nutrition researchers have discussed and debated the role of dietary fats; most of the debates have failed to stress the benefits of certain classes of fats and have mainly focused on the negative aspects. Until recently, virtually all of these discussions were based on recommendations from the National Academy of Sciences during the ‘80s. Following recommendations, Americans lowered their intake; saturated fat was seen as the bad guy, but little attention was given to the many benefits associated with other fats. Here are four things your shoppers need to know.

1. You need fat: Your body needs fat in order to function, without fats, we would not be able to properly absorb fat-soluble nutrients like vitamin A, D, E and K, and the range of carotenoids, the nutrients in foods like carrots and sweet potatoes.

2. Fat is great for the cardiovascular system and for managing weight: Researchers studying the Mediterranean diet, which consists of eating a variety of healthy foods that include whole grains, vegetables, protein and healthy monounsaturated and omega-3 fats, consistently find that this way of eating may lower heart disease risk nearly 30 percent. Healthy fats can also help you manage your weight. In fact, 25 to 30 percent of your total daily calories should come from fat.

3. The healthiest “fatty” foods: Olive oil, eggs, seeds and nuts, fish, avocado, coconut, grass fed or pastured chicken and beef.

4. Is lard making a comeback? Previously, lard was the fat that people cooked with. It wasn't butter, or canola oil or extra virgin olive oil. Lard - rendered pig fat - was what people used when they needed to make pastry; and even smeared on a piece of bread. It doesn't smoke at high temperatures so it's perfect for frying. It does wonders while roasting. Lard has 20 percent less saturated fat than butter; it's higher in monounsaturated fats which are said to lower LDL cholesterol; and it has no trans fats like shortening.

WWW.SUPERMARKETGURU.COM


PATSY MCGAUGHY - COMMUNICATIONS DIRECTOR,  NAPA VALLEY VINTNERS

NAPA VALLEY AMERICAN VITICULTURAL AREA (AVA)
Though just 30 miles long and a few miles wide, Napa Valley is home to diverse microclimates and soils uniquely suited to the cultivation of a variety of fine wine grapes. Among the internationally acclaimed wines produced in this small region are Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, Zinfandel and Cabernet Franc.

Small place, big reputation
As the first Agricultural Preserve in America, it’s also a region of incomparable natural beauty and winegrowing heritage being preserved for future generations through environmental leadership and community stewardship. Though just 4% of California’s wine grape harvest, Napa Valley is small in size yet big in stature. It was the first American Viticultural Area or AVA to be designated in California in 1981.

Only 2% of the world enjoys a dry Mediterranean climate. In Napa Valley this generous climate provides vintage-to-vintage consistency and exceptional quality that few other winegrowing regions can boast. Because of its unique geologic history, Napa Valley has a remarkable diversity of microclimates, weather and geography, as well as some of the most diverse soils found on earth. As a result, an array of premium wine grapes thrives here.

In spite of its international renown, Napa Valley is one of the smallest winegrowing regions in the world, with only one-sixth the planted acreage of Bordeaux. Nearly all wineries (95%) are family owned businesses. The region’s established viticultural practices result in low yields of high-quality grapes, from which skilled winemakers craft Napa Valley’s renowned wines.

Preserving Land and Community
Long before green and sustainable were buzzwords, Napa Valley became the home of the first Agricultural Preserve in the U.S. in 1968 and today has the most comprehensive and stringent land use and environmental regulations of any winegrowing region. To ensure quality of life for all of the community, the Napa Valley Vintners has invested $170 million to local health, youth and housing non-profits through its annual fundraiser, Auction Napa Valley.

ABOUT THE NAPA VALLEY VINTNERS
The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its more than 525 members to consistently produce wines of the highest quality, to provide environmental leadership and to care for the extraordinary place they call home.

OUR MISSION
To promote, protect and enhance the Napa Valley appellation.

OUR VISION
Through our collective efforts Napa Valley will be the leading wine region worldwide and will be preserved and enhanced for future generations.

OUR GOALS
Position and champion Napa Valley as the premier wine region in the world.
Protect and enhance the Napa Valley, its wines, environment and community.
Demonstrate the principles of our founders to strengthen the membership and perpetuate a world-class organization.

Through our signature marketing programs, industry advocacy and comprehensive member resources, we work continuously to be the voice of the Napa Valley wine industry for consumers, members of the wine trade and media outlets around the globe, and we strive to be the essential trade organization for any vintner producing Napa Valley wine in the Napa Valley.

NAPAVINTNERS.COM