Thursday, September 29, 2016

9/29 DENISE ALBERT & MELISSA MUSEN GERSTEIN, ERIC GOLDSTEIN AND MICHAEL KAISER, HOW TO STAY SAFE ONLINE, BRUCE CAKEBREAD, CAKEBREAD CELLARS

DENISE ALBERT & MELISSA MUSEN GERSTEIN – CO-FOUNDERS OF THE MOMS MULTIMEDIA CO. – HOW TO BRING MORE ‘GOOD DAYS’ TO THOSE LIVING WITH BREAST CANCER 

BREAST CANCER ADVOCATES, “THE MOMS,” HELP BRING MORE ‘GOOD DAYS’ TO THOSE LIVING WITH BREAST CANCER

FORD WARRIORS IN PINK PROVIDES ASSISTANCE TO BREAST CANCER PATIENTS ACROSS THE COUNTRY THROUGH NEW SUPPORT SERVICES

Dealing with the everyday challenges of fighting breast cancer and finding the strength within to continue the fight is no easy feat. Survey results indicate that maintaining their daily routines while going through treatment is a top concern of those battling breast cancer – second only to life expectancy. Activities patients say they need the most logistical help with include completing household chores, running errands and preparing balanced, healthful meals. As a result of this, the Warriors in Pink More Good Days initiative is launching new support services to offer solutions to patients’ most pressing household needs through 2016 collaborations with Green Chef and Cleaning for a Reason.

As part of Breast Cancer Awareness Month, Denise Albert and Melissa Musen Gerstein, co-founders of The MOMS Multimedia Company, will help raise awareness about how to bring More Good Days to those living with breast cancer. On Thursday, September 29th, Denise and Melissa will be available for live interviews to discuss how Warriors in Pink will be expanding the support services available through More Good Days to respond to the needs of those undergoing treatment. Denise, currently undergoing treatment for breast cancer, alongside her friend and business partner, Melissa, can offer insights from first-hand experience.

SOME OF THESE SERVICES WILL INCLUDE:

  • Collaborating with Green Chef to provide free organic meal kits to patients and helping eliminate the hassle of grocery shopping and meal planning.
  • Working with the nonprofit Cleaning for a Reason to provide free assistance with household chores.
  • Partnering with Meal Train – an online platform for organizing family and friends to provide meal deliveries, errand services, childcare, rides and more.
  • Offering free Jacki® recovery garments to those who have recently undergone mastectomy surgery.

WWW.FORDCARES.COM


ERIC GOLDSTEIN AND MICHAEL KAISER – HOW TO STAY SAFE ONLINE - ONLINE SAFETY AND SECURITY IS A SHARED RESPONSIBILITY

NATIONAL CYBER SECURITY AWARENESS MONTH REMINDS ALL DIGITAL CITIZENS THAT ONLINE SAFETY AND SECURITY IS A SHARED RESPONSIBILITY

13th Annual NCSAM Sparks a Call-to-Action to Join the Greater Awareness Effort

October 1 officially kicks off National Cyber Security Awareness Month (NCSAM), and this year’s theme is “Our Shared Responsibility.” The Department of Homeland Security and the National Cyber Security Alliance founded and now lead NCSAM, which is a massive global effort to educate millions of internet users about the importance of online safety and security. Everyone has a role to play in promoting a safer, more secure and trusted internet. Both the general public and organizations of all sizes must work together to improve awareness of the basic steps to stay safer and more secure online. NCSAM 2016 is energizing its partners and digital citizens internationally to play an active role in this critical and timely mission. Leading the charge are the 745 dedicated Champions – individuals, educational institutions, businesses, government agencies and associations. NCSAM 2016 will focus on the digital safety challenges facing consumers and businesses and share actionable tips and user-friendly resources. Each week will highlight a different theme designed to raise awareness across a range of topics.

Senior Counselor to the Under Secretary at the DHS Eric Goldstein and NCSA Executive Director Michael Kaiser will be available for interviews on Thursday, September 29 to provide expert tips on how to stay safe online and discuss how anyone who uses the internet can get involved in the month’s activities and events. They can also discuss the importance of cybersecurity education in our schools, the path to developing a more cyber capable workforce, resources available for small businesses, issues related to cybercrime and how collaboration with law enforcement is key to combatting this issue.

WWW.STAYSAFEONLINE.ORG


BRUCE CAKEBREAD - PRESIDENT AND CHIEF OPERATING OFFICER, CAKEBREAD CELLARS

Bruce Cakebread is president and chief operating officer of Cakebread Cellars since 2002. Bruce first studied Pomology (Tree Fruits) at California Polytechnic University in San Luis Obispo. When he decided to enter the family business he transferred to the Viticulture and Enology program at the University of California at Davis, where in 1978, he studied Enology and Viticulture.

After working alongside his father since the winery was founded in 1973, Bruce assumed the winemaking position in 1979, overseeing all vineyard operations and winemaking duties until 2002 when he became president and COO.

Discussing the Cakebread family’s philosophy of winemaking over the past 40 years, Bruce says, “We are very fortunate to have an excellent collection of vineyards and have worked alongside some of the best growers in Napa Valley for many years to produce consistently high quality wines over the past 40 years. These great vineyards, plus the fact that we have had only three winemakers over these forty years (Jack, myself and now Julianne for the past ten years), allows us to produce consistency in quality and our balanced style of elegant and complex wines with a fine finish that fits seamlessly into any meal or any occasion.”

Bruce is currently the President of the Napa Valley College Foundation Board, serves on the Viticulture and Enology Executive Leadership Board at UC Davis, is an alternate on the Napa County Flood Control District, and is past President of the Board of Napa Valley Vintners Association, serving in 2010 and in 2013.

WINEMAKING

Continuity and stability are bedrock values for Cakebread Cellars and our wines. Bruce Cakebread, formerly winemaker and now president of Cakebread Cellars, is the guardian of the commitment to quality his parents made at the dawn of Cakebread Cellars. This ethos is also evident in the long-term tenures of winemaker Julianne Laks, who has been with Cakebread Cellars 26 years, and cellarmaster Brian Lee, a 25-year veteran of the winery.

Julianne and Brian, along with Director of Viticulture, Toby Halkovich, have played key roles in enhancing wine quality at Cakebread Cellars through the adoption and implementation of innovative winegrowing strategies and technologies. Over the years, these have included night-harvesting to ensure the grapes arrive at the winery in pristine condition; whole-cluster pressing of white grapes to enhance juice and wine freshness and varietal intensity; and aging Cakebread Cellars Chardonnay in barrel on its spent yeast lees – a traditional French practice known as sur lie which produces a very rich, creamy style of Chardonnay. Julianne and Brian have become experts at matching the right barrels with particular lots of wine to ensure a seamless blend of oak and fruit character.

Additionally, choosing just the right equipment is also important. In recent years, Cakebread Cellars has acquired a new, state-of-the-art destemmer, berry sorter and juice chemistry analyzer, and is investigating new techniques for generating and conserving energy. (Cakebread Cellars is a green-certified winery, and its vineyards are green-certified and either farmed organically or sustainably.)

ESTATE VINEYARDS

Cakebread Cellars has vineyard properties located throughout Napa Valley and a location in the Anderson Valley. The winery ranches surrounding the production facility in Rutherford are where it all began. The first 22 acre parcel was purchased in 1972. Over the years, the family has continued to acquire additional vineyard parcels throughout Napa Valley and the North Coast. Today, the winery owns 13 sites totaling 1100 acres, 560 of which are currently planted. This judicious acquisition and development of vineyard land enables us to more completely control the quality of the fruit we grow and the wines we make.

WWW.CAKEBREAD.COM

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