Wednesday, August 20, 2014

8/20 LARRY LIPSON, BARBARA NEWHOUSE, THE ALS ASSOCIATION, ICE BUCKET CHALLENGE


LARRY LIPSON - WINE REPORT FROM FLORIDA

For fifty years Larry Lipson was the food critic for the Los Angeles Daily News and now reports from Costa Rica weekly with his thoughts and favorite picks for Food & Wine.  His lovely Wife Lillian is also on hand at the Lipson Institute for advanced wine studies.
                                                 


BARBARA NEWHOUSE - PRESIDENT & CEO OF THE ALS ASSOCIATION - ICE BUCKET CHALLENGE

VIRAL CAMPAIGN RAISES AWARENESS FOR ALS AS UNPRECEDENTED GENEROSITY CONTINUES FROM CHALLENGE PARTICIPANTS

BACKGROUND:
If you’ve logged onto social media or even just turned on the TV in the past couple of weeks, chances are you’ve seen people taking the ice bucket challenge.  This viral campaign has jumpstarted unprecedented generosity and raised awareness for ALS, also known as Lou Gehrig’s Disease.  As of Friday, August 15, 2014, The ALS Association has received $9.5 million in donations compared to $1.6 million during the same time period last year (July 29 to August 15). These donations have come from existing donors and 184,812 new donors to The Association.

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis. There is no cure and only one drug approved by the U.S. Food and Drug Administration (FDA) that modestly extends survival. Veterans are twice as likely be diagnosed with the disease.

In this satellite interview, Barbara Newhouse, President and CEO of The ALS Association will discuss ALS and how the ice bucket challenge is causing unprecedented momentum and visibility for this degenerative condition.  She’ll discuss how people can get involved and where they can go for more information in learning more about ALS.

MORE ABOUT BARBARA NEWHOUSE:
Barbara Newhouse was recently named president and CEO of the ALS Association.  She has over 35 years of success in leading strategic initiatives resulting in operation growth and market strength.  Her specialties are aligning the needs of a varied group of constituents with the overall mission and working with a grassroots chapter and volunteer network while maintaining a strategic business operations focus.  Barb holds a bachelor degree in social work and a master’s degree in health care administration.  She received a certificate with the Leadership Institute on Aging in 1994 and has attended various continuing education courses with the Kellogg School of Non-Profit. Barb has recently completed a Certificate in Leadership program through the University of Notre Dame on leading transformational organizations. Throughout her career, she has served on numerous non-profit boards of directors including chairing both a community mental health center as well as the Governor’s Conference on Alzheimer’s disease for the state of Iowa.

WWW.ALSA.ORG

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